Art of Exhibition Design: Transforming Space into Experience


The art of exhibition design is an essential part of the modern-day museum, art gallery, or trade show. An exhibition designer has the responsibility of creating an environment that not only showcases various artworks but also engages the viewers and communicates their message effectively. Exhibition design covers various elements from lighting, color, sound, and even scent to aim at providing an immersive and unforgettable experience to the visitors. The art of exhibition design can make or break the experience of the visitors, which is why exhibition designers strive to create an environment that is much more than just a space to display the artworks.

Transforming Space into Experience

The primary goal of exhibition design is to transform an ordinary space into an interactive and immersive experience that can awaken the senses of a viewer. Exhibition designers endeavor to create a narrative or story that revolves around the artworks, enabling the visitors to connect with them on a deeper level.

To achieve this feat, the designer has to consider the overall layout of the exhibition space – defining the flow of the exhibit, the placement of artworks, and the visual and auditory cues for the visitors to navigate their way through the exhibit. The lighting or illumination of the art pieces is equally important in creating an unforgettable experience, as it can draw the visitors’ attention to the details, colors, and textures of the artworks, thus enhancing their overall viewing experience.


In exhibition design, color plays a significant role in conveying emotions and moods to the viewers. The color of the walls, floor, ceiling, or other elements surrounding the artworks can either complement, contrast or harmonize with the artworks on display. For instance, warm colors like red, orange, and yellow can stimulate the viewer’s emotions, while cool colors like blue and green have a calming effect on the mind. This creates a visual language with which the visitors interact and understand the exhibition.

Sound and Scent

Sound and scent are also elements that can add to the immersive quality of exhibition design. Meaningful sound can emphasize the story or theme of the exhibition, generating a connection between the visitors and the art. Similarly, scent aims to enhance the sensory engagement of the visitors, making the experience much more enjoyable.

Exhibition design requires the designer to delve deep into the purpose and message of the exhibition. Designers draw inspiration from various sources such as space, art, culture, historical context, and the message to create an engaging environment for the viewer. The art of exhibition design aims to create an interactive and immersive experience that is educational, entertaining, and mind-opening for visitors. The success of exhibition design stems from the designer’s ability to enhance the viewer’s experience, making it memorable and impactful. The final product should be an enjoyable and enlightening experience that leaves the visitors wanting more.’